Geneva Watch GroupContent & Motion Development

BACKGROUND

Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing and the distribution of digital and analog watches and clocks. The company creates timepieces under license for fashion andgeneve watch group lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Moschino, Tommy Bahama, Speedo, Ted Baker London and Zoo York. Geneva Watch Group also produces its own proprietary brands including Freestyle, performance watch brand for active and outdoor enthusiasts, Gametime, providing team sports logo watches for the NFL, MLB, NBA, NHL and major universities, and luxury watch brand BREIL.

In addition to creating timepieces under license for esteemed brands and its own, Geneva Watch Group also designs and manufacturers watches and clocks under private label for most of the world’s largest retailer

OVERVIEW

Geneva wanted a storytelling companion piece that would help them pitch their luxury watches to Macy's Inc. They wanted a presentation that illustrate the elegance of their fine watch line as well as encapsulates the magnitude of the partnership.